For the controlling team of a leading Spanish brewer, reporting on distributor sales was a monthly bottleneck. Over 50 distributors sent sell-out data in different formats, flooding the team with reports that couldn’t be processed automatically.
Every file had to be manually parsed and harmonised before results made it into the BI system. For the four-person controlling team, this repetitive task consumed more than 120 hours every month, eating up 25 % of their total capacity.
The result? Delays, inconsistent reports, and limited visibility into real-time sales performance. The team spent more time wrangling spreadsheets than providing insight to the business.
The Solution
With Transformance, the brewery replaced fragmented manual processes with a dedicated automation app. Distributors now upload reports via a secure portal, where AI-driven parsing automatically recognises and maps fields, regardless of file structure.
The harmonised data syncs directly with the brewer’s BI system. Built-in quality checks ensure data integrity before any numbers are published.
The first version was delivered in just 2 weeks, integrating the top 20 distributors and automating over 95 % of the manual process.
“Transformance was ultra fast at solving our financial data challenges.” - Commercial Finance Controller.
The Impact
By automating the data pipeline, the brewery freed up 120 hours per month, enabling the controlling team to shift focus from admin to analysis.
Increased reporting capacity means management has faster access to consistent sell-out insights. The automation also delivered measurable financial results, with estimated productivity gains of €40-60k per year.
What’s Next
With the scalable Transformance framework in place, the team can onboard additional distributors in hours, not weeks. Plans are underway to extend automation to other areas, including rebate calculations and full profitability waterfalls.
