Customer Story

European Consumer Goods Company: Commercial data automation

For a multinational food company operating across 12 business units, commercial reporting had become a serious operational drag. Each region produced its own data using local tools and formats. There was no shared view of key metrics across units, and no consistent way to align finance and sales leadership on the numbers. The result? Teams spent more time gathering data than using it. Commercial planning cycles were delayed, and performance reviews depended on Excel files that differed by business unit.
Location
Sweden
Industry
Consumer goods
Website
120h
productivity gains per month gained

The Challenge

Manual data aggregation and inconsistent KPIs were costing the company over 120 hours of productivity every month. Even more critical: decision-makers lacked trust in the numbers, and agile steering was nearly impossible.

Leadership needed one clear, connected view — but existing BI tools couldn’t solve the upstream fragmentation of processes and formats.

The Solution

With Transformance, the company built a custom Commercial Hub that unified data across all 12 business units.

The app harmonises uploads and APIs from each unit, validates the data automatically, and connects directly to the company's BI stack. Built-in logic ensures consistency of definitions, while KPI dashboards make comparisons between units fast and frictionless.

The first version was live in just four weeks, without needing a central rebuild of the company’s BI model.

The Impact

The hub eliminated 120+ hours of manual consolidation every month and gave leadership real-time visibility into sales, margin, and channel performance across the entire group.

Instead of debating Excel files, teams now focus on what matters: improving outcomes.

“Finally all commercial and financial KPIs in one place.”
SVP Sales Enablement

What’s Next

The team is already expanding the solution to include product-level margin analytics and monthly pricing impact reviews — all powered by the same modular Transformance framework.

Want faster, unified commercial insights?

Let Transformance help you unlock real-time visibility across your business units. Book a demo here.

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